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Juno News

The WHO hates how Sweden is saving lives

Cigarettes are legal. Zyn is the problem, says the World Health Organization. As it warns about nicotine pouches on World No Tobacco Day, Sweden offers a real-world lesson in tobacco harm reduction.

Keean Bexte
May 31, 2026
∙ Paid

Walking down Drottninggatan, Stockholm’s sprawling pedestrian shopping street, I kept expecting to smell cigarettes.

You know the smell. Every Western city has it lingering outside office towers and train stations. Toronto smells like it. Ottawa smells like it. Calgary definitely smells like it after midnight outside the bars.

After spending a week in Sto…

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