Tobacco giant doubles down on Zyn investments, turning away from cigarettes
International tobacco manufacturer Philip Morris doubles its investments in nicotine tobacco pouch production in the U.S., signaling a further departure from producing cigarettes.
One of the world’s largest tobacco companies is doubling down on investments in a nicotine pouch production plant in the U.S., committing $1.2 billion to expanding U.S. Zyn production, signaling a further shift away from cigarette manufacturing while Canada maintains its ban on the product.
Philip Morris International announced a $1.2 billion investment from 2024-2028 into a Zyn manufacturing campus in Aurora, Colorado on Monday, doubling the amount it committed to investing in the plant two years prior.
The investment is supported by an exclusive interview Juno News conducted with a spokesperson for the company earlier this year, who said non-smoke products such as nicotine pouches are better for nicotine consumers’ health than combustible tobacco.
