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Juno News

EXCLUSIVE: Prime Zynister Poilievre's winning bet on pouches

How 'Lip Pillows' Nearly Toppled the Liberals

Keean Bexte
Jul 09, 2025
∙ Paid

When the Conservative Party of Canada launched its final week ad blitz, few expected that the biggest viral hit wouldn’t be about the carbon tax, or crime, or even housing.

It was nicotine pouches.

Specifically, it was Zyn, and the Conservative campaign’s promise to “free” them from the patchwork of Liberal restrictions that had made the popular tobacco r…

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