Poll claims most Canadians “trust” the CBC — do you?
The survey also found a stark generational divide. Sixty-five per cent of seniors said they trust the news media, compared with just 43 per cent of Canadians aged 18 to 34.
A new Pollara study alleges that CBC still registers 71 per cent trust on paper, yet the broader picture is far more divided: just 51 per cent of Canadians say they trust the news media overall, 35 per cent say they don’t, and the gap between Liberal and Conservative voters has widened to 54 points
Pollara’s fourth annual Trust in Media study found Canadians hold mixed views of the news media altogether.
The Weather Network topped the trust rankings at 78 per cent, followed by Radio-Canada at 79 per cent, CBC at 71 per cent, CTV at 68 per cent and Global at 65 per cent.
The survey also found a stark generational divide. Sixty-five per cent of seniors said they trust the news media, compared with just 43 per cent of Canadians aged 18 to 34.
“This marks a shift from historical Pollara polling included in this report, which shows younger people were more trusting than older people of the news media back in the 1990s,” the study writes.
