OP-ED: The return of Dunkin' signals a crack in Canada's coffee empire
Dr. Sylvain Charlebois writes, "Many Canadians forget how significant Dunkin’ once was in Quebec. At one point, the chain operated hundreds of locations and had genuine consumer loyalty."
By: Dr. Sylvain Charlebois
Sylvain Charlebois is director of the Agri-Food Analytics Lab at Dalhousie University, co-host of The Food Professor Podcast and visiting scholar at McGill University.
For years, Dunkin’ Donuts’ collapse in Canada was viewed as one of the great business failures in the country’s foodservice sector. …
