EXCLUSIVE: Trudeau to headline Davos “soft power” summit as global elites meet for WEF

Trudeau is heading to Davos, Switzerland, next week to headline the Global Soft Power Summit 2026, which will take place alongside the World Economic Forum’s annual gathering of global elites.

Former prime minister Justin Trudeau is heading to Davos, Switzerland, next week to headline the Global Soft Power Summit 2026, which will take place alongside the World Economic Forum’s annual gathering of global elites.

The summit, hosted by Brand Finance at the Tata Dome on Jan. 20, will launch the latest Global Soft Power Index. The annual ranking measures how nations are perceived globally, based not on military strength or economic output, but on “reputation,” “values,” and “attractiveness.”