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Elections Alberta updates referendum advertising rules after Forever Canadian TPA controversy

Elections Alberta has clarified its referendum advertising rules following controversy over Forever Canadian's delayed registration as a third-party advertiser.

Alexa Posa
Jul 10, 2026
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Elections Alberta has issued new guidance clarifying when organizations must register as referendum third-party advertisers (TPAs), following months of confusion and complaints over the province’s referendum advertising rules.

Chief Electoral Officer Gordon McClure said the new interpretation bulletin is intended to help political participants and voters better understand what constitutes referendum advertising under Alberta law and when registration as a TPA is required.

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