CHARLEBOIS: Canadians aren't giving up meat, but...

Dr. Sylvain Charlebois writes, "Canadians are no longer defining themselves by strict diet labels. Instead, they are becoming opportunistic eaters, adapting their diets based on price."

Photo by Emerson Vieira on Unsplash

By: Dr. Sylvain Charlebois

Sylvain Charlebois is director of the Agri-Food Analytics Lab at Dalhousie University, co-host of The Food Professor Podcast and visiting scholar at McGill University

For years, the food industry assumed Canada’s protein future would be shaped by a dramatic shift toward veganism and strict plan…