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Albertans pick Moraine Lake after provincial licence plate showdown

Alberta has picked a winner for its first new provincial licence plate in over 40 years, choosing a design featuring the iconic Moraine Lake that drew over 240,000 ballots.

Isaac Lamoureux, True North
Nov 19, 2025
∙ Paid

Alberta has picked a winner for its first new provincial licence plate in over 40 years, choosing a design featuring the iconic Moraine Lake after a popular tournament-style vote that drew over 240,000 ballots.

The provincial government announced Tuesday that the new licence plate—carrying Alberta’s “Strong and Free” motto—will begin appearing on vehicle…

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