A&W releases Hindi-language ad to market Indian veggie burger
A&W Canada’s recent marketing campaign for its Masala Veggie Burger is causing a stir online, not over the burger itself, but the language it’s being advertised in: Hindi.
A&W Canada’s recent marketing campaign for its Masala Veggie Burger is causing a stir online, not over the burger itself, but the language it’s being advertised in: Hindi, with no English or French spoken during the entire ad.
The fast-food chain’s decision to release a full commercial in Hindi marks a growing trend in corporate marketing aimed at targeting Canada’s rising immigrant communities.
