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A&W releases Hindi-language ad to market Indian veggie burger

A&W releases Hindi-language ad to market Indian veggie burger

A&W Canada’s recent marketing campaign for its Masala Veggie Burger is causing a stir online, not over the burger itself, but the language it’s being advertised in: Hindi.

Walid Tamtam, True North
Jul 07, 2025
∙ Paid
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A&W releases Hindi-language ad to market Indian veggie burger
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Source: Youtube

A&W Canada’s recent marketing campaign for its Masala Veggie Burger is causing a stir online, not over the burger itself, but the language it’s being advertised in: Hindi, with no English or French spoken during the entire ad.

The fast-food chain’s decision to release a full commercial in Hindi marks a growing trend in corporate marketing aimed at targeting Canada’s rising immigrant communities.

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